The team at Kent House have been flexible, approachable, sympathetic and supportive throughout the process.

Jonathan Ashby, Communications Executive, London LMCs
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Hitex International Group

Hitex International Group provides end-to-end solutions for road markings and road surfacing infrastructure projects across the globe. The group has its head office in Ellesmere Port, Cheshire and has been established for 40 years.

The requirement for a complete website re-development was driven by the need to bring the four constituent businesses together under the Hitex International Group identity in order to create a strong company brand and profile for the future. To achieve this, Hitex International Group’s values and ethos needed to be underlined and their complete expertise and capabilities illustrated, so they could position themselves as a global leader in the transport infrastructure sector.

After a tender exercise, Kent House was appointed on the basis of our track record, understanding of the client's marketing and operational needs, and our ability to deliver a multidisciplinary solution in-house without outsourcing or offshoring. 

Kent House, working closely with the client, developed the new branding to support the group's market positioning. We built a set of integrated websites reflecting the new branding and offerings across the group and its companies, and helped Hitex to develop a social media and digital promotion strategy.

Explaining the concept behind the new website, Finn Goff – Group Commercial Manager – said:
"Our integrated manufacturing, contracting and engineering divisions give us the capabilities to develop and implement world-class solutions for road infrastructure projects across the globe. Our new website has been designed as a solution-driven, responsive site to accurately reflect the capabilities of our Group. We've built it with a fresh new look, user-friendly navigation, and many more features to improve your online experience and allow us to share our knowledge and expertise."

The dynamic new home page gives easy access to the group's full range of road surfacing and road marking solutions, product data downloads, information resource centre and latest group and industry news. It also allows the group to connect with both existing customers and potential clients through social media and newsletter updates. 

The portfolio of websites also includes a Magento-based ecommerce operation. Kent House migrated this ecommerce site to new hosting infrastructure, updated it,  and integrated it into the new group-wide websites framework. We are now working with Hitex on improvements to the store's effectiveness.

To provide the best possible user experience, the new websites use "responsive" design techniques to provide optimal experience for users with smaller screens such as tablets and smartphones, allowing information to be accessed quickly and conveniently.

Kent House is working with Hitex to support ongoing digital marketing, including social media, search engine optimisation, and pay-per-click advertising.

The Hitex International Group website portfolio includes:

Hitex International Group

Solutions for road infrastructure projects across the globe

www.hitexinternational.com

Somerford Equipment

Design and manufacture of road lining and road surfacing vehicles and equipment

www.somerfordequipment.co.uk

L&R Roadlines

Excellence in the installation of road safety markings, safety surfacing, road studs, and the treatment of open cracks, joints and seams on the road surface.

www.lrroadlines.co.uk

Textureprint

Specialist contractors of decorative surfacing solutions, and installation training

www.textureprint.co.uk

Hitex Traffic Safety

Research & development, manufacture and supply of road marking and surfacing solutions

www.hitex-traffic-safety.co.uk

 

 

 

 

Hitex International Group website portfolio