Social Networking

Currently it is a bit of a buzz word with everyone clambering for a piece of “it” without really understanding what “it” is or how to do “it”. Social Networking on the web has been around for quite some time now in the guise of forums and personal blogging or diary sites. However, it is only in the past few years that businesses have caught onto the idea that it is a great way of starting a conversation with potential customers, offering free advice to encourage people to visit their sites and buy their products and also of keeping an ear to the ground for future product development and improvement.

Social Networking comes in many guises, below you will find just a few:

• Blogs
• Forums
• Social Networking Sites
• Photo and Video Sharing
• Podcasts
• Microblogging

The benefits of Social Networking to a business are many and at Kent House we have designed forums, blogs and video sharing for our clients over the years. They prove to be a very effective way of getting a conversation started about your product or organisation and helping customers, members or employees share tips with each other. They are also a useful way to get your staff more involved with your customers and to give your organisation, be it big or small, a more human face.

With Social Networking, the aim from a business’s point of view is to create content that will be discussed. That content can be in the form of writing a blog article about a contentious topic or creating some video content with the aim of getting people to sit up and pay attention. It is all about involving people in your brand and in the discussion. Creating new, positive content on your brand can have far reaching consequences for your organisation from positive customer feedback, to marketing campaigns going viral to improved search engine rankings.

To discuss how social networking can help your business, get in touch with the Kent House Team.

If you have the time you could also check out the Kent House Blog.