The team at Kent House have been great to work with - we were never in any doubt that they would be able to deliver to our specifications.
SEO FAQs
This list contains some of the questions that we regularly get asked concerning search engine optimisation. If your question is not on this list, we are always happy for you to contact us.
Q: Can search engine optimisation techniques be applied to any website?
A: Yes, as long as your site is not password protected as this will not let the search engine spiders collect information about your site. Poor website design and development, as well as unsuitable website technologies can also hinder the search engine spiders. As search engine optimisation is used to improve a spider’s ability to index sites more easily, this would be achieved by removing these barriers when the website is redeveloped.
Q: Will the appearance of my website change after it has been optimised?
A: This will depend on the structure and coding of the site. Usually, the coding and underlying navigational structure can be improved for search engine optimisation without changing the appearance of the website.
Changes to the look of the website may only be necessary if it uses elements that cannot be replicated by the use of alternative techniques. These include elements such as frames, JavaScript navigation, Flash, dynamic content, or pages that require the user to login in order to see the content. However, in most cases, the use of alternate techniques and coding can mean that the look of your pages remain visually unchanged.
Q: How do you know which keywords and phrases should be used?
A: Firstly we take a list of keywords and phrases provided by the client. As the client is an expert in their field, they often have a vast knowledge about their clients, products, services and customers, which leads to the generation of the first keywords and phrases list.
Secondly, the words and phrases are analysed and the KEI (Keyword Efficiency Index) is generated for each of them. This is a statistical score that is generated from the number of times the word or phrase is searched for, against the number of competing pages. This allows us to see which words and phrases would be best used on your site, and for which search engines it would be best for.
Thirdly, after seeing our evidence-based report advising you which keywords and phrases will be the best for you, you make the decision which ones you want to use and which ones you don't.
Q: What is the difference between ethical and unethical Search Engine Optimisation?
A: Ethical search engine optimisation involves using only high-ranking keywords and phrases that are relevant to the content of the website in order to improve its position on search engines result pages.
Unethical search engine optimisation involves deliberately using high-ranking keywords and phrases that are unrelated to the content of the site in order to misdirect traffic to the site and artificially inflate the website’s ranking in the search results. This reduces a search engine’s ability to return relevant search results, and so many of the main search engines have identified a number of search engine optimisation techniques that are unacceptable to use on web pages. If a search engine finds that a website has used these techniques, they may impose a ranking penalty or ban the site from their index.
An ethical search engine optimisation campaign will not involve any technique that is recognised as being unacceptable to any search engine and our company takes pride in offering the most ethical SEO services to our customers.
Q: How quickly can you see the results from the search engine optimisation?
A: Unfortunately, it can take some time for search engine optimisation to generate results. It depends on a number of factors, but primarily the competitiveness of the keywords and phrases used in the search engine optimisation. This can be anything from under a month for uncompetitive key phrases, from 3-6 months to get into the top 30 of a large search engine, or up to a year to achieve stable first page rankings in the main search engines. On average, Google requires an extra three months to get the same results. We therefore recommend that clients who need instant website traffic initially have a “pay-per-click” advertising campaign along side the SEO.