I have found Kent House extremely professional throughout. They are always responsive to our needs and resolve user issues very quickly, as well as come up with sensible solutions to problems that need addressing.
Kent House Christmas Email
This campaign showed how to harness email with the power of novelty, seasonality, and viral marketing.
Instead of sending out traditional Christmas cards, we sent out a nicely produced Christmas email with a novelty PDF link- a model turkey that could be printed out, cut up and constructed.
This approach offered several benefits over the traditional Christmas card:
- It was cheaper - enabling us to contribute the saving to charity
- It had more impact and stood out from the crowd
- It was easy for people to pass to friends and colleagues, mutliplying impact through the 'viral' effect
- The technology enabled us to track who opened, read, and forwarded the mail. For instance, we could 'see' the thing being forwarded around people's offices and colleagues, and we could see which of those people chose to download the turkey!
Although this example is relatively lightweight, it does illustrate nicely the potential of email marketing. Why not contact us to find out how we can help you communicate and market using email?
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