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	<title>Blog in &#187; Search Engine Optimisation</title>
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		<title>Google+ for Business</title>
		<link>http://www.kenthouse.com/blog/2012/02/google-for-business/</link>
		<comments>http://www.kenthouse.com/blog/2012/02/google-for-business/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 09:02:56 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Social marketing]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=2255</guid>
		<description><![CDATA[Although Google+ may not yet have established its social networking credentials, or enjoy the traffic seen on other social media sites such as Facebook and Twitter, it&#8217;s worth adding your business to it and including it in your social media strategy.
Google have recently launched Search, plus Your World, an update to their search algorithm which [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>SEO industry still plagued by dubious practice</title>
		<link>http://www.kenthouse.com/blog/2011/07/seo-industry-still-plagued-by-dubious-practice/</link>
		<comments>http://www.kenthouse.com/blog/2011/07/seo-industry-still-plagued-by-dubious-practice/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 14:11:13 +0000</pubDate>
		<dc:creator>Kevin Holdridge</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=2236</guid>
		<description><![CDATA[Here at Kent House we try to provide a professional and intelligent approach to search engine optimisation (SEO). We aim to establish with prospective clients  what the goals should be, and what will make money for them or otherwise help them achieve objectives.  We review their competitors and the competitiveness of key words to find [...]]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2011/07/seo-industry-still-plagued-by-dubious-practice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shock horror &#8211; 40% of UK websites get no visitors</title>
		<link>http://www.kenthouse.com/blog/2011/03/shock-horror-40-of-uk-websites-get-no-visitors/</link>
		<comments>http://www.kenthouse.com/blog/2011/03/shock-horror-40-of-uk-websites-get-no-visitors/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 15:22:17 +0000</pubDate>
		<dc:creator>Kevin Holdridge</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=2189</guid>
		<description><![CDATA[Well, at Kent House we&#8217;re as cynical as you about the robustness of surveys. But, regardless of the true numbers,  this survey published on 19 March 2011 on DMI Online makes a valid point. The survey claims to have analysed 10,000 UK websites and to have found  that 40% of them got no traffic from [...]]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2011/03/shock-horror-40-of-uk-websites-get-no-visitors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google cracks down on SEO tricks</title>
		<link>http://www.kenthouse.com/blog/2011/02/google-cracks-down-on-seo-tricks/</link>
		<comments>http://www.kenthouse.com/blog/2011/02/google-cracks-down-on-seo-tricks/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 13:10:43 +0000</pubDate>
		<dc:creator>Yvonne Conway</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[google algorithm]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=2185</guid>
		<description><![CDATA[Google has recently announced that it is planning to crack down on certain traditional SEO methods that have in the distant past worked, but are now considered as spamming techniques.
These include:

Keyword stuffing
Adding keywords to non-relevant pages
Hiding text or links on a page so only search engines can see them
Misspelling of popular or well-known websites in [...]]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2011/02/google-cracks-down-on-seo-tricks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Jargon Buster Part 2</title>
		<link>http://www.kenthouse.com/blog/2010/09/seo-jargon-buster-part-2/</link>
		<comments>http://www.kenthouse.com/blog/2010/09/seo-jargon-buster-part-2/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 11:16:34 +0000</pubDate>
		<dc:creator>Yvonne Conway</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[jargon buster]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=2079</guid>
		<description><![CDATA[Continuing on from my original Jargon buster, I have had some requests to keep going and explain some more. So here we go:
PageRank
PageRank is a Google term, but all Search Engines use something similar.
The Official Google Definition:
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator [...]]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2010/09/seo-jargon-buster-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The debate about optimising for the user experience</title>
		<link>http://www.kenthouse.com/blog/2010/06/the-debate-about-optimising-for-the-user-experience/</link>
		<comments>http://www.kenthouse.com/blog/2010/06/the-debate-about-optimising-for-the-user-experience/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 12:53:36 +0000</pubDate>
		<dc:creator>Anna Mieczakowski</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[user experience optimisation]]></category>
		<category><![CDATA[UXO]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=1850</guid>
		<description><![CDATA[Currently there is a debate as to whether Search Engine Optimisation (SEO) should be guided by User Experience  Optimisation (UXO). One of the leading supporters of the personalisation of search  engine experience, Goggle&#8217;s Matt Cutts, believes that &#8220;instead of chasing after the search engines, chase after the user experience because the search engines [...]]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2010/06/the-debate-about-optimising-for-the-user-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google University at E-commerce Expo North</title>
		<link>http://www.kenthouse.com/blog/2010/06/google-university-at-e-commerce-expo-north/</link>
		<comments>http://www.kenthouse.com/blog/2010/06/google-university-at-e-commerce-expo-north/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 12:38:26 +0000</pubDate>
		<dc:creator>James Shields</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=1846</guid>
		<description><![CDATA[After reading through the show preview for the E-commerce Expo North 2010 (27th May 2010), I had decided that the two talks by Google speakers were going to be my top priority to attend that day. Not only was this a chance to be one of the lucky few to attend a lecture by ‘celebrities’ [...]]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2010/06/google-university-at-e-commerce-expo-north/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What SEO cannot do</title>
		<link>http://www.kenthouse.com/blog/2010/05/what-seo-cannot-do/</link>
		<comments>http://www.kenthouse.com/blog/2010/05/what-seo-cannot-do/#comments</comments>
		<pubDate>Mon, 24 May 2010 15:14:45 +0000</pubDate>
		<dc:creator>Yvonne Conway</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=1825</guid>
		<description><![CDATA[A carefully thought through SEO campaign can get you to the top of the search engine rankings, but it cannot encourage customers to buy your products or services where there is little demand for them. Equally, you may be listed high up in the search engines, but for search terms that no one uses.
Unfortunately there [...]]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2010/05/what-seo-cannot-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When the campaign ends&#8230;paragraph and section headers for SEO</title>
		<link>http://www.kenthouse.com/blog/2009/10/when-the-campaign-ends-paragraph-and-section-headers-for-seo/</link>
		<comments>http://www.kenthouse.com/blog/2009/10/when-the-campaign-ends-paragraph-and-section-headers-for-seo/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 16:07:37 +0000</pubDate>
		<dc:creator>Yvonne Conway</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[headers]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=1055</guid>
		<description><![CDATA[Continuing on from my earlier article the next item down on the list of things to pay attention to was paragraph and section headers. These are a very simple and effective way of letting the Search Engines know what words they should pay attention to and to give your keywords additional weighting on the page.
Traditionally [...]]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2009/10/when-the-campaign-ends-paragraph-and-section-headers-for-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When the campaign ends&#8230;page titles</title>
		<link>http://www.kenthouse.com/blog/2009/07/when-the-campaign-endspage-titles/</link>
		<comments>http://www.kenthouse.com/blog/2009/07/when-the-campaign-endspage-titles/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 11:58:44 +0000</pubDate>
		<dc:creator>Yvonne Conway</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=734</guid>
		<description><![CDATA[There is always a worry that after spending thousands of pounds on an SEO campaign with an agency, your site will lose its positioning in the SERPs once the campaign is over and you begin to add new content yourself.  Therefore I have come up with a guide on adding content to your site to [...]]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2009/07/when-the-campaign-endspage-titles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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