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	<title>Blog in &#187; Search Engine Optimisation</title>
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	<link>http://www.kenthouse.com/blog</link>
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		<title>The debate about optimising for the user experience</title>
		<link>http://www.kenthouse.com/blog/2010/06/the-debate-about-optimising-for-the-user-experience/</link>
		<comments>http://www.kenthouse.com/blog/2010/06/the-debate-about-optimising-for-the-user-experience/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 12:53:36 +0000</pubDate>
		<dc:creator>Anna Mieczakowski</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[user experience optimisation]]></category>
		<category><![CDATA[UXO]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=1850</guid>
		<description><![CDATA[Currently there is a debate as to whether Search Engine Optimisation (SEO) should be guided by User Experience  Optimisation (UXO). One of the leading supporters of the personalisation of search  engine experience, Goggle&#8217;s Matt Cutts, believes that &#8220;instead of chasing after the search engines, chase after the user experience because the search engines [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google University at E-commerce Expo North</title>
		<link>http://www.kenthouse.com/blog/2010/06/google-university-at-e-commerce-expo-north/</link>
		<comments>http://www.kenthouse.com/blog/2010/06/google-university-at-e-commerce-expo-north/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 12:38:26 +0000</pubDate>
		<dc:creator>James Shields</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=1846</guid>
		<description><![CDATA[After reading through the show preview for the E-commerce Expo North 2010 (27th May 2010), I had decided that the two talks by Google speakers were going to be my top priority to attend that day. Not only was this a chance to be one of the lucky few to attend a lecture by ‘celebrities’ [...]]]></description>
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		<title>What SEO cannot do</title>
		<link>http://www.kenthouse.com/blog/2010/05/what-seo-cannot-do/</link>
		<comments>http://www.kenthouse.com/blog/2010/05/what-seo-cannot-do/#comments</comments>
		<pubDate>Mon, 24 May 2010 15:14:45 +0000</pubDate>
		<dc:creator>Yvonne Conway</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=1825</guid>
		<description><![CDATA[A carefully thought through SEO campaign can get you to the top of the search engine rankings, but it cannot encourage customers to buy your products or services where there is little demand for them. Equally, you may be listed high up in the search engines, but for search terms that no one uses.
Unfortunately there [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>When the campaign ends&#8230;paragraph and section headers for SEO</title>
		<link>http://www.kenthouse.com/blog/2009/10/when-the-campaign-ends-paragraph-and-section-headers-for-seo/</link>
		<comments>http://www.kenthouse.com/blog/2009/10/when-the-campaign-ends-paragraph-and-section-headers-for-seo/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 16:07:37 +0000</pubDate>
		<dc:creator>Yvonne Conway</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[headers]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=1055</guid>
		<description><![CDATA[Continuing on from my earlier article the next item down on the list of things to pay attention to was paragraph and section headers. These are a very simple and effective way of letting the Search Engines know what words they should pay attention to and to give your keywords additional weighting on the page.
Traditionally [...]]]></description>
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		<title>When the campaign ends&#8230;page titles</title>
		<link>http://www.kenthouse.com/blog/2009/07/when-the-campaign-endspage-titles/</link>
		<comments>http://www.kenthouse.com/blog/2009/07/when-the-campaign-endspage-titles/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 11:58:44 +0000</pubDate>
		<dc:creator>Yvonne Conway</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=734</guid>
		<description><![CDATA[There is always a worry that after spending thousands of pounds on an SEO campaign with an agency, your site will lose its positioning in the SERPs once the campaign is over and you begin to add new content yourself.  Therefore I have come up with a guide on adding content to your site to [...]]]></description>
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