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	<title>Blog in &#187; pay-per-click advertising</title>
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	<link>http://www.kenthouse.com/blog</link>
	<description>News and views from Kent House - web development, online marketing, search engine optimisation, and much more</description>
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		<title>6 Tips to help you get the best return on your investment</title>
		<link>http://www.kenthouse.com/blog/2009/05/6-tips-to-help-you-get-the-best-return-on-your-investment/</link>
		<comments>http://www.kenthouse.com/blog/2009/05/6-tips-to-help-you-get-the-best-return-on-your-investment/#comments</comments>
		<pubDate>Fri, 22 May 2009 11:16:58 +0000</pubDate>
		<dc:creator>Kevin Holdridge</dc:creator>
				<category><![CDATA[News and views]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[pay-per-click advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Top Tips]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=619</guid>
		<description><![CDATA[You did it. You got yourself a website because prospects and customers kept asking for your web address. And you&#8217;d heard how much business small companies could generate from a website. So, you paid a Web developer handsomely for a beautiful site with the latest Flash animations, or had your brother-in-law build it on the [...]]]></description>
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		<title>Search Engine Market Share</title>
		<link>http://www.kenthouse.com/blog/2009/05/search-engine-market-share/</link>
		<comments>http://www.kenthouse.com/blog/2009/05/search-engine-market-share/#comments</comments>
		<pubDate>Wed, 20 May 2009 08:53:59 +0000</pubDate>
		<dc:creator>Yvonne Conway</dc:creator>
				<category><![CDATA[News and views]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[pay-per-click advertising]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=616</guid>
		<description><![CDATA[This is just a very quick check in to give you the latest update on Search Engine Market Share.
Google is still number one with a share of 73.32% of the search market. Yahoo! comes in distant second with 15.78%. Ask, MSN and Live are at 3.93%, 3.52% and 2.11% respectively.
Although Google has the largest share, [...]]]></description>
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		<title>Google AdWords Professional</title>
		<link>http://www.kenthouse.com/blog/2009/05/google-adwords-professional/</link>
		<comments>http://www.kenthouse.com/blog/2009/05/google-adwords-professional/#comments</comments>
		<pubDate>Fri, 01 May 2009 13:18:56 +0000</pubDate>
		<dc:creator>Yvonne Conway</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[pay-per-click advertising]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=586</guid>
		<description><![CDATA[Last week I passed my Google AdWords exam and have to admit that it was an unwelcome return to my university days of blind panic and “have I done enough??”.  However, panic was unnecessary, I passed and I have the logo to prove it.
There is remarkably little online outside of Google itself that can help [...]]]></description>
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		<title>Search Engine Optimisation FAQs</title>
		<link>http://www.kenthouse.com/blog/2009/02/425/</link>
		<comments>http://www.kenthouse.com/blog/2009/02/425/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 12:19:18 +0000</pubDate>
		<dc:creator>Yvonne Conway</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[pay-per-click advertising]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=425</guid>
		<description><![CDATA[Whenever a prospective client comes to meet with us about a new SEO Project they always have a list of questions relating to their SEO Campaign and I have compiled a list of the most popular questions below. Hopefully after reading through them you will get a better idea about the limits and the benefits [...]]]></description>
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		<title>Understanding SEO and other nasty internet marketing acronyms</title>
		<link>http://www.kenthouse.com/blog/2009/01/understanding-seo-and-other-nasty-internet-marketing-acronyms/</link>
		<comments>http://www.kenthouse.com/blog/2009/01/understanding-seo-and-other-nasty-internet-marketing-acronyms/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 11:51:23 +0000</pubDate>
		<dc:creator>Yvonne Conway</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[jargon buster]]></category>
		<category><![CDATA[pay-per-click advertising]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=172</guid>
		<description><![CDATA[It is easy for those of us in the know to talk about SEO, SEM, PPC, CPC, keywords and so on but are we aware that there is a whole world of people out there (some of them marketers!) who do not talk in acronyms, do not understand them and do not therefore understand us?!]]></description>
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		<title>The dangers of do it yourself search engine optimisation</title>
		<link>http://www.kenthouse.com/blog/2008/11/dangers-of-do-it-yourself-search-engine-optimisation/</link>
		<comments>http://www.kenthouse.com/blog/2008/11/dangers-of-do-it-yourself-search-engine-optimisation/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 01:18:16 +0000</pubDate>
		<dc:creator>Kevin Holdridge</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[pay-per-click advertising]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=23</guid>
		<description><![CDATA[SEO and  the DIY electrician
I’ve always thought search engine optimisation (SEO) is a  bit like electrics. If you’re brave enough, willing to read up on the basics, prepared  to buy some tools, and have the time to spare, you can probably do most home  electrical work yourself (let’s ignore the legal [...]]]></description>
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