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	<title>Blog in &#187; improved user experience</title>
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		<title>Cambridge&#8217;s own Dragon&#8217;s Den</title>
		<link>http://www.kenthouse.com/blog/2010/04/cambridges-own-dragons-den/</link>
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		<pubDate>Thu, 22 Apr 2010 12:00:44 +0000</pubDate>
		<dc:creator>Anna Mieczakowski</dc:creator>
				<category><![CDATA[News and views]]></category>
		<category><![CDATA[design process]]></category>
		<category><![CDATA[improved user experience]]></category>

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		<description><![CDATA[Recently, I was one of the &#8216;dragons&#8217; in a conceptual design competition organised by the Engineering Department at the University of Cambridge.  Among other judges were members of companies such as Rolls Royce, Jaguar, Siemens, James Dyson Foundation, PA Consulting Group, Mott MacDonald, and TTP. We were asked to judge the best and most innovative [...]]]></description>
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