Social networking seminar attracts large audience

Kent House and Keele University Science and Business Park recently organised a joint seminar on social networking. The event, held on 9 September 09 at Keele Hall, was attended by nearly 100 delegates from all sectors of the local community – including small and large businesses, professional bodies, local authority, voluntary sector, and education.

The aims of the event were: to introduce social networking; to explain some of the jargon and issues around social media and social marketing; to suggest some of the opportunities offered by these new online channels for reaching people more effectively than is possible by traditional means; and to offer some examples of how social networking has been implemented locally.

The event was chaired by Rosi Monkman of Keele University Science and Business Park. The presenters were:

Kevin Holdridge, Managing Director, Kent House

A brief on what Social Networking is, how to get it right and avoid common pitfalls

Linda Jones, Managing Director, Passionate Media

An in-depth study on how to boost your business using social networking media

Hannah Hiles, Media and Communications Officer, Keele University

A case study on how social networking sites helped a business to engage with its customers

There is currently a lot of buzz as well as confusion around social networking, and this was reflected in the lively questions-and-answers session at the end of the presentations.

We have made available here the slides and video from the event.

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Slides – social networking presentations

The slides from the event are stored on Slideshare, and embedded here:

Video – social networking presentations

Click on any of the speakers’ names below to see video of their presentation.