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	<title>Blog in</title>
	<link>http://www.kenthouse.com/blog</link>
	<description>News and views from Kent House - web development, online marketing, search engine optimisation, and much more</description>
	<lastBuildDate>Thu, 08 Jul 2010 17:16:57 +0000</lastBuildDate>
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		<title>The recipe for a perfect logo design 2/6</title>
		<description><![CDATA[
Part 2 &#8211; Weighing and measuring
If you want to go one step further with your design brief, why not consider using a mind-map to help your designer process all the information you’ve set out for them? It’s always great to introduce such a tool as an aid to avoiding creative mind-blocks. Every designer has, at [...]]]></description>
		<link>http://www.kenthouse.com/blog/2010/07/the-recipe-for-a-perfect-logo-design-26/</link>
			</item>
	<item>
		<title>The recipe for a perfect logo design 1/6</title>
		<description><![CDATA[You get out exactly what you put in!
One of the single most important visual elements of your business -
is your logo.
I don’t know why, but I’ve always likened the creative process to that of
baking a cake. It may sound odd, but if you read on, the visualisation should all become clear.
You begin by collecting the [...]]]></description>
		<link>http://www.kenthouse.com/blog/2010/06/the-recipe-for-a-perfect-logo-design-1of6/</link>
			</item>
	<item>
		<title>User experience Balanced Scorecard</title>
		<description><![CDATA[In recent years, a lot of organisations started to open their eyes to the notion of user experience and many companies started to treat it as an integral part of their overall business strategy. Previous research in business and other disciplines has shown that providing good user experience in products and services delights customers, increases [...]]]></description>
		<link>http://www.kenthouse.com/blog/2010/06/user-experience-balanced-scorecard/</link>
			</item>
	<item>
		<title>The debate about optimising for the user experience</title>
		<description><![CDATA[Currently there is a debate as to whether Search Engine Optimisation (SEO) should be guided by User Experience  Optimisation (UXO). One of the leading supporters of the personalisation of search  engine experience, Goggle&#8217;s Matt Cutts, believes that &#8220;instead of chasing after the search engines, chase after the user experience because the search engines [...]]]></description>
		<link>http://www.kenthouse.com/blog/2010/06/the-debate-about-optimising-for-the-user-experience/</link>
			</item>
	<item>
		<title>Google University at E-commerce Expo North</title>
		<description><![CDATA[After reading through the show preview for the E-commerce Expo North 2010 (27th May 2010), I had decided that the two talks by Google speakers were going to be my top priority to attend that day. Not only was this a chance to be one of the lucky few to attend a lecture by ‘celebrities’ [...]]]></description>
		<link>http://www.kenthouse.com/blog/2010/06/google-university-at-e-commerce-expo-north/</link>
			</item>
	<item>
		<title>Making ideas happen</title>
		<description><![CDATA[The Smashing Magazine has recently published an article that includes 5 tips on how to make any ideas happen. The author of this article, Scott Belsky, has spent over 5 years studying exceptionally productive people and teams in the  creative world and has published a book titled &#8220;Making Ideas Happen: Overcoming  The Obstacles [...]]]></description>
		<link>http://www.kenthouse.com/blog/2010/05/making-ideas-happen/</link>
			</item>
	<item>
		<title>What SEO cannot do</title>
		<description><![CDATA[A carefully thought through SEO campaign can get you to the top of the search engine rankings, but it cannot encourage customers to buy your products or services where there is little demand for them. Equally, you may be listed high up in the search engines, but for search terms that no one uses.
Unfortunately there [...]]]></description>
		<link>http://www.kenthouse.com/blog/2010/05/what-seo-cannot-do/</link>
			</item>
	<item>
		<title>Personal data and flash memory sticks</title>
		<description><![CDATA[The need to encrypt personal data for security and privacy has long been acknowleged, and yet still stories come up in which stored data is made available inappropriately because of the failure to follow basic security procedures.
One of the most recent cases involved a lost USB memory stick containing names, addresses, and medical records of [...]]]></description>
		<link>http://www.kenthouse.com/blog/2010/05/personal-data-and-flash-memory-sticks/</link>
			</item>
	<item>
		<title>10 ways to enhance your site&#8217;s usability</title>
		<description><![CDATA[Many websites have structure, layout and features which are largely unusable for less capable users, such as older people and people with disabilities. What surprises me the most is that, although older people are the fastest-growing segment of Internet users and supposedly have a lot of disposable income, the vast majority of companies struggle to [...]]]></description>
		<link>http://www.kenthouse.com/blog/2010/04/10-ways-to-enhance-your-sites-usability/</link>
			</item>
	<item>
		<title>Cambridge&#8217;s own Dragon&#8217;s Den</title>
		<description><![CDATA[Recently, I was one of the &#8216;dragons&#8217; in a conceptual design competition organised by the Engineering Department at the University of Cambridge.  Among other judges were members of companies such as Rolls Royce, Jaguar, Siemens, James Dyson Foundation, PA Consulting Group, Mott MacDonald, and TTP. We were asked to judge the best and most innovative [...]]]></description>
		<link>http://www.kenthouse.com/blog/2010/04/cambridges-own-dragons-den/</link>
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