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	<title>Blog in &#187; Kevin Holdridge</title>
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	<link>http://www.kenthouse.com/blog</link>
	<description>News and views from Kent House - web development, online marketing, search engine optimisation, and much more</description>
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		<title>How to lose friends and alienate people on Twitter</title>
		<link>http://www.kenthouse.com/blog/2011/07/how-to-lose-friends-and-alienate-people-on-twitter/</link>
		<comments>http://www.kenthouse.com/blog/2011/07/how-to-lose-friends-and-alienate-people-on-twitter/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 11:11:59 +0000</pubDate>
		<dc:creator>Kevin Holdridge</dc:creator>
				<category><![CDATA[Social marketing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=2245</guid>
		<description><![CDATA[It would be funny if it wasn&#8217;t so shameful. Microsoft&#8217;s fragrant PR team for XBox360 has provided a classic illustration of the mantra that we always try to emphasise to clients &#8211; clumsy and inappropriate use of social media is worse than not using them at all.
In this instance, some clever PR type thought it would [...]]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2011/07/how-to-lose-friends-and-alienate-people-on-twitter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SEO industry still plagued by dubious practice</title>
		<link>http://www.kenthouse.com/blog/2011/07/seo-industry-still-plagued-by-dubious-practice/</link>
		<comments>http://www.kenthouse.com/blog/2011/07/seo-industry-still-plagued-by-dubious-practice/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 14:11:13 +0000</pubDate>
		<dc:creator>Kevin Holdridge</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=2236</guid>
		<description><![CDATA[Here at Kent House we try to provide a professional and intelligent approach to search engine optimisation (SEO). We aim to establish with prospective clients  what the goals should be, and what will make money for them or otherwise help them achieve objectives.  We review their competitors and the competitiveness of key words to find [...]]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2011/07/seo-industry-still-plagued-by-dubious-practice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online PR campaigns &#8211; the good the bad and the ugly</title>
		<link>http://www.kenthouse.com/blog/2011/06/online-pr-campaigns-the-good-the-bad-and-the-ugly/</link>
		<comments>http://www.kenthouse.com/blog/2011/06/online-pr-campaigns-the-good-the-bad-and-the-ugly/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 20:48:43 +0000</pubDate>
		<dc:creator>Kevin Holdridge</dc:creator>
				<category><![CDATA[News and views]]></category>
		<category><![CDATA[Social marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=2216</guid>
		<description><![CDATA[An interesting story today regarding the unpleasantly narcissistic dating site BeautifulPeople.com which bills itself as &#8220;exclusively for beautiful people&#8221;.  Loathsome as this outfit is, their latest stunt appears to demonstrate the power of online PR campaigns nowadays in generating web traffic and leads, something that is important to many of our clients.
The website owners (or, [...]]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2011/06/online-pr-campaigns-the-good-the-bad-and-the-ugly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shock horror &#8211; 40% of UK websites get no visitors</title>
		<link>http://www.kenthouse.com/blog/2011/03/shock-horror-40-of-uk-websites-get-no-visitors/</link>
		<comments>http://www.kenthouse.com/blog/2011/03/shock-horror-40-of-uk-websites-get-no-visitors/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 15:22:17 +0000</pubDate>
		<dc:creator>Kevin Holdridge</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=2189</guid>
		<description><![CDATA[Well, at Kent House we&#8217;re as cynical as you about the robustness of surveys. But, regardless of the true numbers,  this survey published on 19 March 2011 on DMI Online makes a valid point. The survey claims to have analysed 10,000 UK websites and to have found  that 40% of them got no traffic from [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Protect your domain names</title>
		<link>http://www.kenthouse.com/blog/2011/01/protect-your-domain-names/</link>
		<comments>http://www.kenthouse.com/blog/2011/01/protect-your-domain-names/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 17:23:46 +0000</pubDate>
		<dc:creator>Kevin Holdridge</dc:creator>
				<category><![CDATA[News and views]]></category>
		<category><![CDATA[domains]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=2165</guid>
		<description><![CDATA[A couple of experiences this week have prompted me to write about the often neglected need to protect your domain name(s).
Proving domain name ownership
We picked up a new client this month who was fed up of the poor service they were getting from their web host. Before the transfer of their site to Kent House [...]]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2011/01/protect-your-domain-names/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Business solutions</title>
		<link>http://www.kenthouse.com/blog/2010/10/internet-business-solutions/</link>
		<comments>http://www.kenthouse.com/blog/2010/10/internet-business-solutions/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 22:15:40 +0000</pubDate>
		<dc:creator>Kevin Holdridge</dc:creator>
				<category><![CDATA[News and views]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=2110</guid>
		<description><![CDATA[Our largest local competitor went bust last month. The failure of Internet Business Solutions (aka NetBiz Solutions and another slight variant under which they have just started trading again after apparently walking away from £400,000 of debts), has prompted us here at Kent House to reflect on the nature of the market and of our [...]]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2010/10/internet-business-solutions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social networking seminar attracts large audience</title>
		<link>http://www.kenthouse.com/blog/2009/09/social-networking-seminar-200909/</link>
		<comments>http://www.kenthouse.com/blog/2009/09/social-networking-seminar-200909/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 01:43:57 +0000</pubDate>
		<dc:creator>Kevin Holdridge</dc:creator>
				<category><![CDATA[Social marketing]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=841</guid>
		<description><![CDATA[Kent House and Keele University Science and Business Park recently organised a joint seminar on social networking. The event, held on 9 September 09 at Keele Hall, was attended by nearly 100 delegates from all sectors of the local community &#8211; including small and large businesses, professional bodies, local authority, voluntary sector, and education.
The aims [...]]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2009/09/social-networking-seminar-200909/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social marketing</title>
		<link>http://www.kenthouse.com/blog/2009/09/social-marketing/</link>
		<comments>http://www.kenthouse.com/blog/2009/09/social-marketing/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 21:32:53 +0000</pubDate>
		<dc:creator>Kevin Holdridge</dc:creator>
				<category><![CDATA[headers]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=991</guid>
		<description><![CDATA[Getting results from social marketing, social media, and social networking
]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2009/09/social-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ecommerce &#8211; the good, the bad, and the ugly</title>
		<link>http://www.kenthouse.com/blog/2009/08/ecommerce-the-good-the-bad-and-the-ugly/</link>
		<comments>http://www.kenthouse.com/blog/2009/08/ecommerce-the-good-the-bad-and-the-ugly/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 09:20:18 +0000</pubDate>
		<dc:creator>Kevin Holdridge</dc:creator>
				<category><![CDATA[News and views]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[selling online]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=601</guid>
		<description><![CDATA[Selling on the Web
One of my favourite aphorisms is &#8220;on the Internet nobody knows you&#8217;re a dog&#8221;.  Using Web and email, you can reach customers and project your presence just as effectively as big, long-established corporates. In fact, if you&#8217;re nimble and smart about it, you can outplay them.  Not all the clients I see [...]]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2009/08/ecommerce-the-good-the-bad-and-the-ugly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 Tips to help you get the best return on your investment</title>
		<link>http://www.kenthouse.com/blog/2009/05/6-tips-to-help-you-get-the-best-return-on-your-investment/</link>
		<comments>http://www.kenthouse.com/blog/2009/05/6-tips-to-help-you-get-the-best-return-on-your-investment/#comments</comments>
		<pubDate>Fri, 22 May 2009 11:16:58 +0000</pubDate>
		<dc:creator>Kevin Holdridge</dc:creator>
				<category><![CDATA[News and views]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[pay-per-click advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Top Tips]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.kenthouse.com/blog/?p=619</guid>
		<description><![CDATA[You did it. You got yourself a website because prospects and customers kept asking for your web address. And you&#8217;d heard how much business small companies could generate from a website. So, you paid a Web developer handsomely for a beautiful site with the latest Flash animations, or had your brother-in-law build it on the [...]]]></description>
		<wfw:commentRss>http://www.kenthouse.com/blog/2009/05/6-tips-to-help-you-get-the-best-return-on-your-investment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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