SEO Jargon Buster Part 2

3 September 2010 by Yvonne Conway  
Filed under Search Engine Optimisation

Continuing on from my original Jargon buster, I have had some requests to keep going and explain some more. So here we go:

PageRank

PageRank is a Google term, but all Search Engines use something similar.

The Official Google Definition:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.

PageRank can fall between 0 and 10, with 10 being the best. Not even Google itself has a PR of 10 and each step up the scale is incrementally more difficult to achieve, so it is much harder to get from a PR of 4 to 5 than it is from 0 to 1 for example.

When calculating your PageRank other things can also be taken into consideration such as quality of your site, age of your site etc. You can find out your PageRank here: http://www.prchecker.info/

Alexa Rank

The Alexa Rank of a website is a calculation of how popular and important a site is on the web. The lower your Alexa Rank, the better. Broadly speaking, if your Alexa Rank is 10,000,000, then you are the 10,000,000th most popular website on the internet.

Link Building

In order to increase your website’s PageRank you will need to engage in some inbound link building. This means that you will have to get other websites to link to you. You can do this by submitting your site to relevant internet directories or by asking other webmasters in your “industry community” to link to your site from their site.

The trick with link building is to firstly ensure that the people linking to you are relevant to your industry so if you are in the bicycle business, you are not that bothered with getting book sellers to link to you, but to get a link from the Tour de France site would be brilliant! Secondly you want sites with a good PageRank to link to you (normally 4 or above) because you want them to pass on a little of their PR to you.

Anchor Text

Anchor text is the text you use to make a link. Most people use the web address as the link e.g. www.kenthouse.com but if you are trying to optimise your website for a particular keyword you should use the keyword(s) as the anchor text so Web design Staffordshire would be a better way to link to our website than simply using the URL.

(Meta) Tags

Meta tags and tags are tags (or labels) used to describe the various parts of a web page. Meta data is the information contained within the tags. The tags most people in the SEO business are concerned with are:

  • The Title tag
  • The Keyword tag
  • The Description tag
  • Alt tags
  • Heading tags

Content

Content is the information on your website. It is most frequently used to refer to the words on your site. In SEO “content is king” – the more rich content your site has the better it should perform. Where content is concerned it is also important to constantly review and update it so that the search engine robots have something new to interest them each time they visit your site. The more new content you give them, the more likely they are to visit your website.

CMS        Content Management System

A CMS is a way of managing your website’s content from how the information is structured, to updating and adding pages, to inserting downloadable documents etc. If you are serious about doing your own SEO you need to be able to control your own content. That might mean having access to your FTP server and being able to edit the HTML or investing in an SEO friendly CMS.
As you get more and more into SEO you are going to be making changes to your site at least once a week and this could get pricey if you have to send every change to your web developers to make!

Number of pages indexed

This is the number of pages on your site that Google, Yahoo! and Bing can find and then display in their search results. You can find this out by typing ‘site:www.yourwebsiteaddress.com’ into the search box in each of the search engines. Your aim is to get all your webpages indexed and you can do this with the help of an xml sitemap.

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