Google University at E-commerce Expo North

2 June 2010 by James Shields  
Filed under Search Engine Optimisation

After reading through the show preview for the E-commerce Expo North 2010 (27th May 2010), I had decided that the two talks by Google speakers were going to be my top priority to attend that day. Not only was this a chance to be one of the lucky few to attend a lecture by ‘celebrities’ of the SEO world, but the things I learnt would benefit me in my work placement and help me to understand the importance in what Kent House does.

At E-commerce Expo North, Google University were holding two sessions;

Google University AdWords – This session’s aim was to layout the groundwork for a successful AdWords campaign. It was aimed at people who wanted to get started with AdWords, or just simply wanted a refresher in the basics of online advertising.

The session aims to teach you;

  • How the AdWords system works
  • How campaigns should be structured
  • How keyword lists and ads are developed
  • How to optimise campaign for maximum performance
  • Q&A with Google AdWords experts

Google University Analytics – This session’s aims are to give you an overview of how Google Analytics can help your business. As well as learning where your site visitors come from and how they interact with your site, Analytics will also give you information to write better ads and strengthen your marketing initiatives.

The session aims to teach you;

  • How to set up an Analytics account
  • The various different report types
  • How the data shown can influence your business decisions
  • Q&A with Google Analytics experts

Due to the nature of my work placement and having already being involved with using Google AdWords, I had initially planned to attend both of the talks during the E-commerce expo – with the talk on AdWords being slightly higher in my priority list. However, after the successful 1st talk on AdWords proving to be very popular, I was unable to attend the 2nd talk on Analytics due to the large amount of people queuing.

Regardless of not being able to see the session about Analytics, I thoroughly enjoyed the talk on AdWords and found it extremely useful. I met people who had only just heard about this type of marketing campaign, and like myself, were there to simply learn the basics. It was explained very well and useful examples were given to help the audience relate AdWords to their business.

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