When the campaign ends…paragraph and section headers for SEO
16 October 2009 by Yvonne Conway
Filed under Search Engine Optimisation
Continuing on from my earlier article the next item down on the list of things to pay attention to was paragraph and section headers. These are a very simple and effective way of letting the Search Engines know what words they should pay attention to and to give your keywords additional weighting on the page.
Traditionally when writing a document, you would put paragraph or table headings in bold and maybe increase the font size to show your readers that the title of the paragraph or table was “Racing Bikes” for example. However, for SEO you should always ensure that it is set as a header. Headers look like the below in their rawest forms:
<h1> <h2> <h3> <h4> <h5> <h6>
Most good Content Management Systems will give you the option of making a piece of text into a header rated 1 – 6 within the actual text editor. These should normally be set and styled by your web designers so that they are in keeping with your site’s look and feel. Generally speaking page titles are set as H1’s with every sub-category underneath that being a H2 and so on down to H6. I must admit though that I have never used a H6, at that stage you might want to come up with a different way of structuring your information!
When creating your paragraph headers, ensure you use keyword rich, descriptive text. So if I wanted to create a page on the types of services offered by Kent House with a specific focus on Staffordshire, I would structure the page a little like this:
Kent House, Staffordshire based online marketing agency – our services
Search Engine Optimisation (SEO) for Staffordshire based companies
We have a great SEO track record for clients, helping them to achieve much improved rankings in Google, Yahoo! and Bing.
Work directly with our Internet Marketing Manager Yvonne Conway to improve your company’s search engine results.
Website design for local Staffordshire companies
Kent House have been designing websites for big and small companies across Staffordshire since 2001. Give us a call today to see what we can do for you!
And so on through each of our services…So remember when you are creating your pages, ensure you use set headers for paragraph and section headings rather than simply using basic formatting.
