Social networking seminar attracts large audience
24 September 2009 by Kevin Holdridge
Filed under Social marketing
Kent House and Keele University Science and Business Park recently organised a joint seminar on social networking. The event, held on 9 September 09 at Keele Hall, was attended by nearly 100 delegates from all sectors of the local community – including small and large businesses, professional bodies, local authority, voluntary sector, and education.
The aims of the event were: to introduce social networking; to explain some of the jargon and issues around social media and social marketing; to suggest some of the opportunities offered by these new online channels for reaching people more effectively than is possible by traditional means; and to offer some examples of how social networking has been implemented locally.
The event was chaired by Rosi Monkman of Keele University Science and Business Park. The presenters were:
Kevin Holdridge, Managing Director, Kent House
A brief on what Social Networking is, how to get it right and avoid common pitfalls
Linda Jones, Managing Director, Passionate Media
An in-depth study on how to boost your business using social networking media
Hannah Hiles, Media and Communications Officer, Keele University
A case study on how social networking sites helped a business to engage with its customers
There is currently a lot of buzz as well as confusion around social networking, and this was reflected in the lively questions-and-answers session at the end of the presentations.
We have made available here the slides and video from the event.
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Slides – social networking presentations
The slides from the event are stored on Slideshare, and embedded here:
Video – social networking presentations
Click on any of the speakers’ names below to see video of their presentation.
That Hannah Hiles woman is a genius! I’d like to take full credit and say that I taught her everything she knows*.
SMALL PRINT
*I might not have taught her anything at all.
Social Networking FTW!