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Use email to reach people more effectively, to drive traffic to your Web site, and to build relationships
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Manage your events more efficiently and easily - offer your delegates a better experience
News and views
The recipe for a perfect logo design 3/6
Lisa Hughes
Part 3 – Applying the method To ensure a successful logo the design must be simple, memorable, timeless, versatile, and appropriate. Be mindful that an elaborate, overworked logo... [full article]
Read More Posts From This CategorySearch engine optimisation
Pay-Per-Click Advertising – What you should know.
Yvonne Conway
Campaign Ad Group Advert Daily Budgets CPC Bids Search and Content Networks Advert rotation Delivery method Quality Score CTR Advert Position Providers Keyword Choice Landing Pages Reports Changing... [full article]
Read More Posts From This CategoryEmail marketing
Tracking your marketing emails
Martyn Hoyer
When you send out an email marketing campaign, you’ll probably want to know how well received it has been. After all, that is one of the advantages of using email instead of snail... [full article]
Read More Posts From This CategoryEvent management
EventManager case study appears in the newest Taschen book
Anna Mieczakowski
A case study of Kent House’s proprietary event management software, EventManager, has been featured in the latest Taschen book titled “The Internet Case Study Book”.... [full article]
Read More Posts From This CategoryNHS and health
Personal data and flash memory sticks
Stephen Owen
The need to encrypt personal data for security and privacy has long been acknowleged, and yet still stories come up in which stored data is made available inappropriately because of... [full article]
Read More Posts From This CategorySocial marketing
Facebook beats Google to top place
Yvonne Conway
According to Hitwise, Facebook has now replaced Google as the top visited website in the United States for the week March 7th – 13th. If you were unconvinced about the popularity... [full article]
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