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Online PR campaigns – the good the bad and the ugly
Kevin Holdridge
An interesting story today regarding the unpleasantly narcissistic dating site BeautifulPeople.com which bills itself as “exclusively for beautiful people”. Loathsome... [full article]
Read More Posts From This CategorySearch engine optimisation
SEO industry still plagued by dubious practice
Kevin Holdridge
Here at Kent House we try to provide a professional and intelligent approach to search engine optimisation (SEO). We aim to establish with prospective clients what the goals should... [full article]
Read More Posts From This CategoryEmail marketing
Tracking your marketing emails
Martyn Hoyer
When you send out an email marketing campaign, you’ll probably want to know how well received it has been. After all, that is one of the advantages of using email instead of snail... [full article]
Read More Posts From This CategoryEvent management
What things do you always take with you when you travel to an event?
Ken Brown
Now I have to admit that I was checking in on one of the many LinkedIn groups that I’m a member of and came across this subject posted as one of the discussions. It got me thinking... [full article]
Read More Posts From This CategoryNHS and health
Personal data and flash memory sticks
Stephen Owen
The need to encrypt personal data for security and privacy has long been acknowleged, and yet still stories come up in which stored data is made available inappropriately because of... [full article]
Read More Posts From This CategorySocial marketing
How to lose friends and alienate people on Twitter
Kevin Holdridge
It would be funny if it wasn’t so shameful. Microsoft’s fragrant PR team for XBox360 has provided a classic illustration of the mantra that we always try to emphasise to... [full article]
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